We design, create and produce many types of events of different sizes
Expo, Events, Launch campaigns, Pop-up stores, Shop-in-shop, Corporate events, Training events, Virtual events, Conferences, Mall events, Live Events, Gaming Events, Festivals, Meet n' Greet
”iPlay is exclusive supplier of trade show and event stands for our largest gaming setups across the Nordics. This can only be achieved by delivering the best product on time at the agreed price — every time!”
Roger KyngBuying Director Computing & GamingElgiganten A/S
From idea to brand experience
An event is a great opportunity to get in close contact with your target audience. It gives you the opportunity to influence them by presenting your brand in a unique way.
It is our duty to secure a powerful event for your marketing campaign. To ensure this we seek to create fun and entertaining activities. To create brand awareness and motivate visitors to actually engage with your brand. Not just the core target audience, but also family and friends.
When handing events we facilitate the entire process from idea to execution. We make sure your event is both popular and attractive. Not just showing off your brand, but actually engaging with the audience.
We take care of all processes from the tiniest detail to orchestrating full scale resources from brainstorm to design, print, coordination, booking, staff, logistics, digital solutions etc.
Boost your events through gaming
Did you know that there is more than 3.2 billion gamers in the world. More than 90% of both girls and boys at the age 16-24 are gamers. At iPlay we offer racing simulators, 1on1, game desks and numerous setups for PC and console. Reach out and let us help you with the right setup for your next event.
Engaging with your audience
An important aspect of event activation is to actually activate your audience. It is also important that activation is conducted at eye level with your target group, making it meaningful, fun, easy to understand and accessible. Together with you, we identify the needs and wants of your target audience prior to creating your event, and how we can best reach them.
An event is more than a one off execution. It is your opportunity to interact with your target audience before (B), during (D) and after (A) the event.
B
Generating Awareness
D
Creating Experience
A
Building Relationships
We Make it Play
Activities
As part of positioning your brand through events, you have the chance of communicating with your target audience. A good way for this is to generate meaningful, fun and engaging activities designed for your target audience in conduct with your brand guidelines. Activities can be both analogue and/or digital depending on the purpose and desired result.
Staffing
Having the right staff to enable connection with your target audience, as well as possessing the proper knowledge of your brand and product is vital to a successful event. Brand ambassadors is a great supplement to corporate product specialists. They are experienced in user engagement and are trained to showcase your product(s) in the best way possible.
Digital activation
When executing events it is worth considering a digital environment. This enables you to interact with your target audience and gives you the opportunity to communicate through all channels, leading customers into one place - your digital universe. This can be achieved in a fun and entertaining way, letting you communicate in new ways.
Creatives
The creative process of any event ranges from brainstorm and bringing all ideas to play to actually creating assets for your event, whether that is banners, messaging, flyers, app, website etc. We can help you identify which creative assets will fit your event in the best possible way in compliance with your budget.
Making ideas come to life
We have had the pleasure working with major brands since 2005, assisting them with executing their marketing campaigns through fun and entertaining activation and product showcasing.
Below here you can see a small representation of our most recent client event marketing.
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