We create engaging digital activities helping you reach your target audience
Customised solutions, webdesign, microsites, AI, apps, digital communities, mini games, automation, gaming and eSport, digital integration of digital events
”With the right digital activation you can engage with both existing and new customers and create brand awareness and loyalty on a whole new level. We combine digital activities with traditional event marketing to influence customers and achieve unexpected results with a high conversion rate. Not just people signing up, but people actually interacting with your brand and buying your product.”
Alexander Juul JakobsenChief Technology Officer
From lead to conversion
Digital activation is more than SoMe. It is the chance to create a meaningful and easy-to-access environment in the very hand of your visitors - their phone.
Digital marketing does not only enable you to create “three dimensional” events. It lets you communicate directly with visitors before, during and after the event. By adding apps, microsites and video games to your event marketing campaign, you do not only elevate your event - you create an opportunity to maintain contact with new and existing customers.
By maximizing visitor engagement through interactive and entertaining experiences, you add a “lead conversion funnel” to your event, generating an opportunity to both attract new customers, maintain existing and encourage your customers to recommend your brand and products to others.
A
Attract strangers and make them visitors
E
Engage visitors and make them customers
D
Delight customers and make them promoters
Digital activation
A strong digital presence allows you to capture the attention of event-goers and connect with your target audience in a modern and engaging way. By integrating interactive and entertaining elements, you drive connections, transforming strangers into loyal brand advocates who promote and amplify your message.
Microsites
A microsite allows you to communicate key messages while integrating digital activities within your event. When utilizing digital activation as a part of your event marketing, you extend the reach of your marketing. Microsites enable greater interaction with event-goers, working alongside promoters to engage visitors simultaneously.
Communities
By incorporating interactive elements, personalizing content and social features, you create a space where event-goers can engage with your brand. You transform spaces into digital communities which fosters ongoing relationships, encourages collaboration, and builds a loyal audience that continues to interact after the event.
Customised solutions
By aligning the visual identity and functionality of your digital activation with your brand, you can tailor your digital marketing efforts towards your target audience. Customised solutions enables you to create a unique position that makes you stand out from competitors and resonate with your customers.
We Make it Play
Gamification as a driver
An important aspect of marketing is influencing processes and push decision making towards you. Gamification is a useful tool for obtaining this in a trustful and ethical way, and it can be amplified through digital activation.
Gamification is not gaming. Gamification is a tool for creating a fun and entertaining purpose that motivates and inspires users. Your marketing goals can be accomplished by creating challenges, rewards, points, badges, leaderboards etc. Ultimately increasing engagement, paving the way for creating loyalty between your brand and your customers. Acknowledging and rewarding your customers through tailored digital marketing.
Replace whiteboard with leaderboard
Gaming is digital and offers a wide range of opportunities for data tracking and user interaction. The tools we use at iPlay for handling gaming activities offers countless options for digital integration making handling a lot smoother. Reach out and let us help you replace pamphlets with digital permissions, and whiteboards with leaderboards.
Technologies
Using the right combination of tools and technologies is important for building efficient and scalable digital activities. We utilize technologies such as React, Node.js and Firebase to deliver real-time data integrations with dynamic interfaces for a large audience, aligning with your brand guidelines to create consistent and high performing digital environments that drives results and user interaction.
UI/UX
When activating your event digitally, user-oriented design is fundamental to achieving the desired result. A logical user interface and experience ensures smooth interactions, minimizes friction, and keeps visitors engaged. Creating a digital environment that aligns with your brand guidelines does not only build trust - it also helps you gain valuable digital permissions to stay connected with your target audience.
Making ideas come to life
We have had the pleasure working with major brands since 2005, assisting them with executing their marketing campaigns through fun and entertaining activation and product showcasing.
Below here you can see a small representation of our most recent client event marketing.
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