We are a dedicated team with 20+ years of experience within event maketing
Events, Creative, Gaming, eSports, Committed, Structured, Ambitious, Energetic, Thorough, Communicative, Inexhaustible, Loyal, Empathic, Profound, Precise
”A lot of planning and assets goes into creating the right brand activation. At iPlay we also handle everything else whether it is an event, a campaign site, field sales or promotion. We make choices and take care of designing all graphical elements, developing software, recruiting and screening promoters, and booking and handling everything going into creating your brand activation.”
Jens Christian RingdalCEO and founder
Event marketing agency founded in 2005
About iPlay
At iPlay, we believe strong brand activation is the cornerstone of successful event marketing.
We bring 20+ years of experience in event marketing, with a specialized focus on gaming and eSports. Our journey began with a passion for creating impactful experiences, and today, we stand as leaders in brand activation, crafting bold, innovative campaigns that connect brands with their audiences in authentic and compelling ways.
We ensure every activity we are a part of aligns with your brand identity while being daring and innovative. Dedicated to shaping meaningful outcomes that inspire and leave a lasting impact. Our commitment goes beyond delivering high-quality projects - it’s about fostering genuine connections and elevating our partners through creativity and innovation.
By combining our passion, expertise, and determination with strategic insight, creative direction, and problem-solving expertise, we help take our partners to the next level, creating memorable experiences that drive results and resonates with their customers.
CEO, Founder and Partner
Jens Christian Ringdal
When founding iPlay, I had the ambition of helping brands and people become better at realizing their dreams and unlocking their full potential connecting with people through gaming.
This vision remains at the heart of everything I do and defines who I am, both personally and professionally. Today, I am deeply committed to motivating and guiding those I work with, fostering an environment where creativity thrives, giving everyone the chance to refine skills.
I take pride in playing an active and hands-on role, contributing to every stage of our projects with my design expertise, fresh ideas, and meticulous quality control. My focus is on ensuring that every project not only meets but exceeds our high standards, delivering exceptional results on time and aligning with the goals of our partners.
I have always had a strong passion for gaming and socializing around gaming. As former chairman of the national federation, I have onboarded eSport into traditional sports organizations and contributed to the acknowledgment of eSport as a sport.
Design
Creative and innovative design and concept development for 2D/3D
Relations
Trust-driven, loyal and longlasting customer relations development
Finance
Managing budgets and costs to ensure precise financial outcomes
Sales
Open and transparent dialogue through strong communicative relations
COO and Partner
Mikkel Kaalund
As a partner at iPlay, I fully immerse myself in my two passions: gaming and bringing creative ideas to life. I've always been a creative spirit, and working at iPlay allows me to combine this passion with my professional life. It's a true win-win!
When executing events, there's no room for hesitation or dwelling on the unexpected. I stay focused on finding solutions and overcoming challenges as they arise, ensuring everything stays on track. My ultimate goal is to handle any situation swiftly and effectively, delivering an exceptional experience for our customers.
Understanding our partners is key, transforming their vision into results that meet their goals and exceeding their expectations. For me, it's about building trust and delivering outcomes with a shared sense of pride in both the process and the results.
I'm a gamer at heart, playing video games all my life. Some of my closest friendships are with people I've met online, traveling around the world to visit them or welcoming them when they come here. Gaming means so much to me, and through iPlay, I have the privilege of passing that passion on to the next generation.
Project
Limitless energy and ressourcesresources to drive project management
Production
Energetic, dynamic and proactive efforts to ensure flawless execution
Logistics
Profound foresight to secure smooth coordination, booking and logistics
Warehouse
Structured standards in shipping, controlling and warehouse operations
Chief Technology Officer
Alexander Juul Jakobsen
From becoming acquainted with iPlay more than 16+ years ago, to today being in charge of our digital operations has been rewarding in so many ways.
I have always been fascinated by the power of technology and how it can impact our lives. At iPlay, I have the opportunity to tap into this power to create meaningful, engaging experiences for our partners and their target audiences.
My background in front-end development has allowed me to obtain a deep understanding of how to create intuitive, user-oriented solutions that not only meet but exceed expectations. Today, I oversee every phase of our digital projects, from initial concept to final deployment and ongoing maintenance. Ensuring our solutions are aligned with both partner and user needs.
Staying ahead of the curve, constantly exploring new technologies and trends, such as AI, I aim to ensure that we deliver the most innovative and impactful solutions possible.
App Dev
Committed to delivering innovative, reliable and scalable apps
Tech
Thorough in selecting the right technology for business and development use
UI/UX
Focused on making intuitive and engaging digital experiences and users
AI
Ambitious in driving innovation using cutting-edge AI technologies.
Creating impactful events
We believe every successful project begins with a clear vision and meticulous preparation. Our process starts with thorough scoping, ensuring we identify the unique goals and challenges of each project. Through extensive research, careful budget optimization, and comprehensive planning, we create strategies that deliver impactful outcomes while staying efficient and cost-effective.
We are determined to work hand-in-hand with our partners bringing ideas to life. Collaborative brainstorming is at the heart of our process, blending the insights of our partners with our expertise to craft innovative solutions. By building on our knowledge and embracing the future, we ensure every project is forward-thinking, adaptable, and aligned with every goal.
Making ideas come to life
We have had the pleasure working with major brands since 2005, assisting them with executing their marketing campaigns through fun and entertaining activation and product showcasing.
Below here you can see a small representation of our most recent client event marketing.
Click here for more information about iPlay.
