We design and develop strong brand activation assets for events
Designs, 2D design, 3D design, brand assets, furniture design, inventory design, web design assets, digital design assets, concept development
”Strong brand activation is an important key element when driving marketing campaigns towards sales. All activities do not only have to be aligned with your brand identity, they also have to be bold and innovative, appealing to your target audience in an authentic and seductive way. At iPlay we are specialized in brand activation - taking brands to the next level.”
Jens Christian RingdalCEO and founder
Design as a communicator
The creative process is the heartbeat of event marketing, where design becomes a powerful tool for communication. Crafting and shaping the visual identity of your event - a unique expression tailored specifically to your target audience.
We ensure the entire process from brainstorm to the final execution. Our creative services span from 3D graphics that bring ideas to life with detailed visualizations, 2D graphics for banners, signs, and other essential communication elements such as custom designs for websites, apps, and digital platforms.
We also design furniture and event fixtures that align with your brand and theme. Everything we create, whether it is physical or digital, is driven by the purpose of enhancing the event experience for every visitor, making your message resonate with your customers.
Concept development
The core purpose of concept development is to create a clear call to action — whether it’s making a purchase, signing up, or engaging further with your brand. Where every element is designed to lead your audience toward a specific action. Ensuring a cohesive narrative that ties the entire event together while clearly emphasizing its purpose. Captivating customers, bringing ideas to life.
Brand assets
Brand assets are design and marketing elements that represent a business's identity and are instantly recognizable to consumers. From logos and products to messaging, these components are the foundation of effective brand activation. Identifying, refining, and bringing all your brand assets to life, ensuring they work together creating impactful communication.
Furniture design
Furnitures and inventory are great elements for raising the visual identity of your event. Thoughtfully designed and crafted to embrace your brand and products. Functional and visual designs as an integral part of telling your brand's story and enhancing the overall atmosphere. Making your event a unique experience.
3D design
By creating a 3D virtual version of your event, you can clearly visualize layout, size, and flow in ways that is not possible with 2D. Integrating brand assets into the design, setting camera angles, and capturing snapshots to refine the concept. Providing a clear and realistic preview, enabling adjustments before building.
We Make it Play
Empowering creativity
Every creative process begins with a brainstorm session. Where all ideas are brought into play. The brainstorm is all about empowering creativity, ensuring that valuable ideas are contributed. Skeptical statements during a brainstorm session can tricker participants not to share their ideas. As such criticism and judgment shouldn’t be a part of a brainstorm session, as they limit creativity.
The goal of a brainstorm is simple: generate as many ideas as possible. Quantity over quality at this stage, encouraging spontaneity and bold thinking. No idea is too crazy - everything is on the table. The purpose is to ignite a chain reaction of ideas, blending and evolving them into a strong concept with an action plan tailored for brand communication.
Making ideas come to life
We have had the pleasure working with major brands since 2005, assisting them with executing their marketing campaigns through fun and entertaining activation and product showcasing.
Below here you can see a small representation of our most recent client event marketing.
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