Position your brand towards your customers through meaningful activation
At iPlay we design, produce and construct events of any given size whether that be expos, festivals, launch campaigns, pop-up stores or in-store activation.
”We aid you with positioning your brand towards your customers. We do this by using our dedicated promoters, production of merchandise or other promotional materials. Everything with the purpose of supporting the promotion of your product.”
Mikkel KaalundCOO and partner
Making your brand live
Activating your event marketing is a vital part of making your brand live. It is a great opportunity to communicate and interact directly with potential customers, win lost ones back and influence excisting customers.
To accomplish this you need to activate your event and you need qualified people to represent your brand. Trustful staff with knowledge of your brand and deep product insights.
A good way for having a succesful event is to generate meaningful, fun and engaging activities designed for your target audience. You can showcase products, focus on partnerships and other valuable communication. Activities can be both analogue and/or digital depending on the purpose and desired result.
Activation through gaming
Gaming is a fun activity. We can help you with both walk-in-and-play activation where staff can focus on showcasing products or competitions where you engage closely with your audience depending on the strategy and goal of your marketing. Reach out and let us help you put together the best possible gaming setup for your next activity.
Staffing
Having the right staff to enable connection with your target audience, as well as possessing the proper knowledge of your brand and product is vital to a successful event. Brand ambassadors is a great supplement to corporate product specialists. They are experienced in user engagement and are trained to showcase your product(s) in the best way possible.
Merchandise
Using the right type and right amount of merchandise is important when balancing budgets and engaging with visitors. Merchandise is a great chance to communicate your brand, products and other messaging in a unique, useful and fun way. At the same time merchandise serves as an unforgettable memory for visitors and extend the experience.
Activities
As part of positioning your brand through events, you have the chance of communicating with your target audience. A good way for this is to generate meaningful, fun and engaging activities designed for your target audience in conduct with your brand guidelines. Activities can be both analogue and/or digital depending on the purpose and desired result.
Digital activation
When executing events it is worth considering a digital environment. This enables you to interact with your target audience and gives you the opportunity to communicate through all channels, leading customers into one place - your digital universe. This can be achieved in a fun and entertaining way, letting you communicate in new ways.
We Make it Play
Interacting with your customers
Do you wish to create a noisy and exploding event or do you prefer a quiet and immersive setting for your event marketing? When interacting with your customers it is important to first understand them and identify the most efficient way to reach them. What kind of activation would your target audience expect and desire from your brand, and how does this fit with your marketing.
Interaction with customers is a great way to build bonds and loyalty. To turn your customers into brand ambassadors recommending your brand to their friends. When facilitating your activities you don’t want to aim too high or too low. You want to secure that all activities are carried out at eye level with your target audience. Activation needs to be easy to understand, easy to access and tailored for your messaging.
Making ideas come to life
We have had the pleasure working with major brands since 2005, assisting them with executing their marketing campaigns through fun and entertaining activation and product showcasing.
Below here you can see a small representation of our most recent client event marketing.
Click here for more information about iPlay.
